VP of Marketing

Get to know usIdeals is a global B2B SaaS product company recognized as the most highly rated and customer-centric brand in the secure business collaboration market. Trusted by over 2,000,000 users from 300,000 companies globally, we help people run high-stakes processes and make important decisions with less stress, higher quality, and shorter hours.Ideals Virtual Data Room (VDR): Secure document sharing and collaboration for due diligence, fundraising, corporate reporting, licensing, clinical trials, and other complex transactions.Ideals Board: Board and leadership collaboration platform for faster, safer, and more compliant decision-making.The roleIdeals is uniquely positioned to redefine the VDR industry. Now we aim to own the upmarket M&A segment and establish Ideals as the Tier 1 brand in that space - translating market leadership into stronger brand equity, pipeline, and revenue.

We're looking for a VP of Marketing to make this happen.You'll lead a high-performing global team and shape the marketing function end-to-end: positioning and category authority, a scalable demand engine, and the operating system behind it. This is a builder's role for a strategic, data-driven leader who wants their work to show up in commercial results, not just in brand tracking.This is a fully remote role for candidates based in the UK, Ireland, Switzerland, or the Netherlands. What you will doDefine how Ideals winsYou'll own positioning, messaging, competitive intelligence, and GTM plans across every product, segment, and region - the strategic foundation everything else in marketing builds on.Build category authorityFrom industry events, reports, and benchmarks to media relations, executive visibility, and speaking programmes - you'll make Ideals the name the upmarket M&A segment thinks of first, and keep every external touchpoint aligned with our brand positioning.Turn attention into pipelineYou'll drive demand generation across paid and organic channels, ABM, content, and nurture, then guide the team capturing it through search, review platforms, intent data, and conversion optimisation.

As the Key Accounts Sales team scales, you'll direct regional programmes into each market's sales plan and own the result end to end against pipeline and revenue targets.Run marketing as a systemYou'll own the martech and analytics stack, attribution, KPI framework, and ROI reporting - plus the marketing budget, agencies, and strategic vendors - so every decision is data-driven, and every dollar is accountable.Lead the people who make it happenYou'll hire, develop, and lead a global team, and work shoulder to shoulder with Sales, Product, and Customer Success to drive cohesive business growth.What you bring10+ years of B2B marketing experience, with a strong SaaS background4+ years in a senior marketing leadership role within a fast-growing company, with responsibility for the broader marketing functionProven experience leading and scaling diverse high-performing marketing teams, including hiring, talent development, and performance managementBrand marketing portfolio with proven activation expertise across diverse channels and marketsHands-on experience across content, design, and growth initiatives, with the ability to go deep when neededTrack record scaling digital and field marketing programs that measurably grew pipeline and revenueSolid understanding of demand generation and ABM initiativesSuccessful track record of implementing marketing initiatives based on analytical and data-driven decisionsExcellent communication and problem-solving skills with a can-do attitudeFluency in English (C1+ level)Nice to have Experience in M&A, Investment Banking, or Financial Services, with a strong understanding of the dealmaking ecosystemWhat we offer We highly value our people, so we will empower you with all the resources and support to help you reach your full potential. For your best workRemote-first flexibility to shape your ideal workdayHome workplace budget Co-working expense coverageIndividual IT budget for extra equipmentTop-tier tech and AI-powered tools For your growthAccess to Ideals Academy with numerous coursesInvestment in external learning and development activitiesGuidance in Personal Development Plan creationProfessional literature and subscriptions coverageSupport of your passion as a speaker or writerInternal talent mobility opportunities For your well-beingTailored Wellness Package for your physical and mental healthFunding for sports competitionsPaid health-related time-off25 business days of annual leaveNest Pensions scheme contribution Extra perksBudget for meetups with your local teamGenerous internal referral program Our cultureCommitment, Excellence, Collaboration, Trust and Care are core values to the Ideals team. For us, these are the principles that every Idealer lives and breathes.

We are on the lookout for like-minded individuals who share our values. By doing so, we create a team where talents feel at ease and work to the best of their abilities.Discover more. Ideals is an equal opportunity employerIdeals is made up of people from a wide variety of backgrounds and lifestyles.

We embrace diversity and invite applications from people from all walks of life. We don’t discriminate against employees or applicants based on gender identity or expression, sexual orientation, race, religion, age, national origin, or citizenship.Find more English Speaking Jobs in United Kingdom on Arbeitnow