About this role
# Enagagement Lead **Position Type:** Full time **Location:** WorldWide **Posted:** June 16, 2026 ## Overview SOFTSWISS is looking for an Engagement Lead to manage the Content & Retention team and drive engagement, retention, and loyalty initiatives across multiple markets. ## About Product **iGaming Platform:** With our strong technical team, SOFTSWISS has created a secure iGaming platform that ensures the highest quality of service to clients worldwide. Through constant innovation, the iGaming Platform Team strives to maintain its competitive edge through state-of-the-art technology, providing clients with an unparalleled experience at any given time. ## Purpose of the Role You will be responsible for developing engagement and retention strategies, optimizing the player journey, and delivering data-driven initiatives that improve player experience, retention, and long-term value. ##
Key Responsibilities
- Lead and develop a high-performing Content & Retention team. - Define team priorities, processes, and ways of working. - Own website content strategy and ensure quality across all markets. - Drive retention initiatives, loyalty programs, and personalized player experiences. - Build data-driven strategies to increase engagement, retention, and LTV. - Lead segmentation, automation, and trigger-based communication programs. - Foster a culture of testing, experimentation, and continuous improvement. - Establish clear reporting and KPI tracking frameworks. - Manage multiple priorities while maintaining high execution standards. - Collaborate closely with Product, Technical Account Management, and Analytics teams to achieve business goals. ## Required Experience - 3 - 5+ years of experience in retention, CRM, content strategy, or player engagement within iGaming, betting, gaming, or similar industries. - 2+ years of leadership experience managing and developing teams. - Proven track record of building successful content and retention strategies. - Strong understanding of key metrics such as GGR, LTV, ARPU, retention, and churn. - Experience with CRM platforms (Customer.io), marketing automation, segmentation, and loyalty programs. - Data-driven mindset with hands-on experience in testing and performance optimization. - Excellent project management and organizational skills. - Strong leadership, communication, and stakeholder management abilities. - Deep understanding of player behavior, engagement mechanics, and monetization strategies. ## Nice to Have - Russian-level knowledge. ## Main Advantages - Private health insurance - Sports
Benefits
- Comprehensive Mental Health Program - Free English lessons (online) - Local language courses - Paid time off - Maternity leave support - Referral program rewards - Upskilling, internal workshops, and participation in professional conferences and corporate events Apply directly on RemoteJobs.org: https://remotejobs.org/remote-jobs/enagagement-lead-softswiss