KM - Email & SMS Marketing Specialist

Role Overview:The Email & SMS Marketing Specialist will manage all aspects of lifecycle marketing for our clients - including welcome flows, abandoned cart sequences, post-purchase flows, upsell campaigns, launches, and more. You’ll own both strategic planning and execution, using Klaviyo, Postscript, or similar tools.You’ll collaborate with our paid ads team to align messaging across channels, boost funnel performance, and maximize LTV. You’ll also help build evergreen campaign calendars and high-converting automations designed to support conversion, retention, and customer ascension.

Key Responsibilities

:✦ Flow & Automation SetupBuild and optimize email flows: Welcome Series, Abandoned Cart, Browse Abandonment, Post-Purchase, Winback, VIP, etc.Set up SMS automations that support conversion, urgency, and retentionPersonalize messaging and logic based on segmentation, behaviors, and product interactions✦ Campaign ExecutionWrite, design, and schedule regular email and SMS campaigns for product drops, promos, content, or launchesDevelop email calendars that align with paid ad pushes, sales cycles, or seasonal offersUse A/B testing to optimize subject lines, send times, CTA placement, and creative✦ Strategy & ReportingAudit existing email/SMS systems and recommend CRO-focused improvementsAnalyze performance metrics (open rate, CTR, revenue per recipient, unsubscribes, etc.) and optimize accordinglyCollaborate with designers and copywriters to maintain brand tone and visual consistency✦ Funnel & List Growth SupportIntegrate email/SMS opt-ins into landing pages, Shopify popups, quiz funnels, and paid adsCreate lead capture sequences and magnet delivery automationsSegment lists for higher engagement and tailored customer journeys

Qualifications

:2+ years of experience with Klaviyo, Postscript, Attentive, or similar platformsProven success managing eCommerce email flows and SMS automationsStrong copywriting skills with a direct-response, conversion-driven toneSolid understanding of segmentation, A/B testing, deliverability, and funnel logicFamiliarity with DTC, eCommerce, or coaching/infoproduct brandsBonus: experience supporting paid traffic funnels with follow-up email flowsBonus Responsibilities (Optional, but Recommended):Launch Support: Build high-converting campaign sequences for flash sales or evergreen offersOffer Optimization: Help test upsells, bundles, or email-only discounts to increase AOVBehavioral Logic Builds: Trigger specific emails based on page views, video watches, or ad clicksOriginally posted on Himalayas