About this role
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Paid Ads Expert (App Install Focus) - Contract (Remote) Fully Remote | Flexible Hours | Project-Based Engagement About This Opportunity We're looking for a contract Paid Ads Expert to help us scale user acquisition for ScrollToll - a fitness app that blocks addictive apps like Instagram and TikTok until users complete physical exercises like push-ups or squats. The app just launched on Android. iOS is launching imminently. We need someone who understands paid acquisition at the campaign level - not just boosting posts or managing budgets on autopilot.
This is a hands-on contract role. You'll run experiments, read the data, and help us figure out what actually drives installs and conversions for this product. What You'll Do - Set up and manage App Promotion campaigns across Meta Ads and other relevant platforms - Track installs, attribution, and conversion events - and flag when data looks off - Run structured audience and creative tests to identify what works - Scale winning campaigns and cut what isn't performing - Monitor the metrics that actually matter for app growth - installs, CPI, ROAS, retention signals - Make informed decisions on when to kill a campaign versus let it run
What We're Looking For
- Proven experience running app install campaigns - mobile apps preferred, but strong e-commerce or lead gen experience is considered - Deep familiarity with Meta Ads, including App Promotion campaign setup and optimization - Understanding of the difference between optimizing for clicks, installs, and purchases - and when each matters - Comfortable with attribution tracking and diagnosing data discrepancies - Ability to stretch a limited budget into measurable results through structured testing Nice-to-Have Skills - Experience with TikTok Ads or Google App Campaigns - Familiarity with mobile attribution tools like AppsFlyer or Adjust - Experience scaling an app from zero or near-zero install volume - Understanding of creative performance patterns for fitness, productivity, or utility apps Professional Maturity - Results-oriented - you measure success in installs and conversions, not activity and reports - Comfortable working with a lean budget and making every rupee count - Able to communicate clearly what you're testing, why, and what you're seeing - Proactive in flagging issues and proposing next steps without waiting to be asked Work Environment Remote First - Work from wherever you're most productive. Flexible Hours - Availability between 6pm and 12am PKT is required for team overlap and collaboration. Direct Collaboration - You'll work closely with the product and growth team, with short feedback loops and quick decision-making. Why Work With Us - A real product with a live user base and clear growth potential - not a demo or side project - Lean team, fast decisions, and no bureaucracy - Ownership over your work - you run the experiments and see the results directly - Strong contract performance leads to extended engagement as the product scales Apply directly on RemoteJobs.org: https://remotejobs.org/remote-jobs/paid-ads-expert-contract-brainbox-automations