About this role
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We are convinced that matcha is more than just a trend. & are therefore building a completely new category in the beverage market: Ready-to-Drink Matcha. No corporation, no long decision-making processes and no rigid structures. A small team, real responsibility, direct collaboration with the founders and a product that we stand behind 100%.
Our goal: To build the leading matcha brand in German-speaking countries. Community first, can be experienced both online and offline and, above all, incredibly delicious. What makes us special: Our products bring matcha into a ready-to-drink form that is suitable for everyday use.
Our brand is created in close interaction with the community. We communicate via social media, creators and real faces. Our small team works quickly, directly and with short decision-making processes.
Flat hierarchies without corporate structures, but with a lot of responsibility and scope for creativity. Our ideas shouldn't just look good, they should stand out, be shared and make us bigger as a brand step by step. Tasks In the middle of building a young brand.
Between influencers, retail and activations. As a Brand Associate (m/f/d) you will work directly with the founding team on the topics that make us as a brand visible, relevant and tangible. You are close to the strategy, but above all strong in implementation: you get content ideas rolling, coordinate creators, accompany shoots, develop launch campaigns and ensure that measures are not just planned but actually implemented.
Your tasks: Marketing strategy: You will be responsible for the development and operational implementation of cross-channel 360° marketing strategies. Social Media & Content: You are chronically online, develop social media formats, plan video shoots, launch campaigns and content ideas. Trends & Formats: You monitor relevant social media trends, identify suitable formats early on and adapt them quickly and in line with the brand.
Creator & Brand Faces: You are in close contact with faces like Laura Franziska and Nona, negotiate with cooperation partners, draw up contracts and lead planned campaigns to success. Brand Activations: You plan, organize and support seedings, events and offline activations with the biggest influencers in Germany. Retail Marketing: You support marketing concepts for retail partners and help make us accessible to everyone.
Project coordination: You keep an eye on deadlines, budgets and coordination and ensure that projects make progress. Performance & Reporting: You pay attention to relevant KPIs and keep the team up to date on developments.
Qualifications
We're not looking for a perfect CV - we're looking for personality! Hands-on mentality: You enjoy actively implementing ideas and think outside the box. Professional experience: At least 1-2 years of experience in a demanding environment.
Ideally creator management, brand marketing, content creation, social media management in an agency or startup environment. Creative thinking: You have experience in content creation and can translate campaigns, new products and brand ideas into creative content formats. Structured way of working: You work reliably, organized and independently and keep track of multiple projects, timings and coordination.
Strong communication skills: You communicate clearly, authoritatively and professionally with influencers, internal teams, external service providers and strategic partners. Brand understanding: You have a good feeling for which content, personalities and activations suit a young lifestyle brand. Organizational talent: You like to coordinate shoots, events, seedings or gifts and think pragmatically, solution-oriented and detail-conscious.
Basic analytical understanding: You have a basic understanding of relevant KPIs and can evaluate and further develop content and measures based on data. Personal initiative: You independently identify tasks, opportunities and open points and are keen to actively help shape a young brand. Startup Mindset: You have no problem with things changing quickly, priorities being rearranged and tasks sometimes arise that are not in a classic job description.
Location: You have no problem traveling regularly to Berlin, Stuttgart or Cologne for shoots.
Benefits
Real responsibility from day one: You don't just work on boring tasks, you also have a direct influence on the brand, content and community. Direct collaboration with the founding team: You get direct insight into the development of a young consumer brand and work closely on strategic and operational decisions. Steep learning curve: You'll learn how to build a brand through social media, creator marketing, retail, PR, events and activations.
Lots of creative freedom: You can contribute your own ideas, test formats, initiate projects and actively help shape our brand. Short decision-making processes: no corporation and no unnecessary coordination loops. We work quickly, directly and solution-oriented.
Young, ambitious environment: You will be part of a small team with high motivation, great ambition and a desire for creative implementation. Proximity to creators, events and community: You don't just sit at the desk, you are at the forefront of shoots with the whole team. Let's talk!
If you would like to help build one of the largest German creator brands from the ground up and combine organizational talent with creativity and a hands-on mentality, then we look forward to receiving your application! Find more English Speaking Jobs in Germany on Arbeitnow