About this role
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Our vision for 2028: Making over 1,000,000 dogs healthier and happier every day. Building the best dog supplement portfolio for over 30 problem areas in dogs. Clear market leadership in Europe In order to achieve this vision, we are currently expanding our acquisition team.
With a clear focus on scalable, profitable new customer acquisition. And paid search is one of our most important growth drivers. Our ambition in the acquisition team: to build the best media buying team in all of Germany.
Taking Search, Shopping, PMax and Demand Gen to a new level of scaling. Profitable new customer acquisition with clear CAC logic, subscription focus and full-funnel thinking. To achieve this, we invest massively: in tracking infrastructure, funnel architecture, creative assets and talent.
If you not only want to manage campaigns, but also actively dominate a market as a senior in the acquisition team, read on. Tasks Independent scaling and strategic control of our Google campaigns (Search, Shopping, Performance Max, Demand Gen / YouTube) with a clear focus on profitable new customer acquisition Restructuring and consolidation of our campaign architecture: away from fragmented product-based structures towards high-conversion, volume-capable account setups Building and controlling scalable demand gen and YouTube strategies in order to achieve top-of-funnel reach in a targeted manner Mid-funnel conversion to be transferred Ownership via tracking and measurement: clean conversion architecture in Google Ads, GA4 and Google Tag Manager as a mandatory discipline, not as a nice-to-have Passionate analysis of the entire funnel from the first search click through advertorial and landing page to checkout, and identification of concrete optimization levers (match types, bidding, angles, offers, LP variants, trust elements) Strategic further development of our Funnel architecture with different advertorial formats (testimonials, vet content, product comparison pages) and consistent CRO logic Close collaboration with direct response copy, funnel manager and CRO to quickly test and iteratively improve performance hypotheses Data-driven control based on CAC, LTV, ROAS and funnel metrics Continuous market, competitive and US research to provide performance impulses (especially in the competitive subscription market) to be recognized and used early on
Requirements
At least 5 years of hands-on experience in paid search / Google Ads, of which at least 3 years in the D2C area, ideally supplements, pet, beauty or cosmetics Deep technical understanding of Google Ads across the board: Search, Shopping, Performance Max, Demand Gen / YouTube, competitor campaigns - and how they work together Absolute tracking competence: Google Ads Conversion Tracking, GA4 and Google Tag Manager are not a black box for you - you ensure that data is correct before making decisions Account hygiene is not optional for you: you recognize fragmentation, consolidate consistently and have a feel for conversion volumes at the campaign level Experience with subscription models and competitive, price-sensitive markets - you know how to profitably scale high-priced D2C products with clear subscription logic Funnel thinking instead of ad thinking: you don't just analyze numbers, you derive concrete hypotheses and tests from them - from keyword intention to LP performance Experience with direct response funnels (including advertorials) and the strategic interaction of paid search and conversion architecture Structured, independent and solution-oriented way of working Fluent in German (C2) & English (C1) Nice-to-haves Experience with Microsoft Advertising TikTok Search Ads or others Upper funnel channels Knowledge of CRO or landing page testing (e.g. A/B tests at the advertorial level)
Benefits
We offer you the opportunity to organize your working day 100% flexibly. The only important thing is that the workflow in the team is right and that you achieve your goals together. We give you everything you need to work from home.
Choose whether you would prefer to work with a high-end Mac or Windows setup. Work where you feel most comfortable - in your home office or in our office in Berlin. This is where you meet your team: Our Berlin office is as cozy as your living room.
Coffee, tea, snacks or fresh fruit and breakfast cereals are also available - free of charge for you, of course. Creating meaning - in the fast lane: We believe that healthy nutrition is the key to a long, happy animal life. We give everything to achieve this every day.
As a bonus for you: We offer a 75% MA discount on orders up to a value of 100 euros per month, BaV, BkV, and much more are standard. Find Jobs in Germany on Arbeitnow