Head of Acquisition

We are looking for a Head of Acquisition (m/f/d) for our partner MetaFlow. In this role, you are responsible for the profitable scaling of new customer acquisition across all performance channels. You will develop our partner's marketing team into a highly efficient, cross-functional unit and report directly to the CRO.

About our partner Our partner MetaFlow stands for a team that takes responsibility, is open to new ideas and does not stick to the old just because it has always been done that way. Good collaboration there is based on trust and on everyone being able to make their own contribution. The team has been building strong brands since 2018 and has been focusing more on the MetaFlow brand since 2021.

The idea behind it: integrating a healthy lifestyle into everyday life as easily as possible. In record time, our partner has developed into a strong consumer brand with a special metabolism shake. Now the journey continues, with new products, more people reached and a growing team.

Instead of rigid hierarchies, you can expect honest sparring, short decision-making processes and the opportunity to help shape things. Whether in marketing, product, people or other important areas: Here you don't just fulfill a job, but a task with meaning. omos media GmbH is the employer behind the brands MetaFlow, Sanamana and WonderFast. Tasks The following tasks await you with our partner: Controlling acquisition: Responsibility for the efficient acquisition of new customers via all known channels as well as the expansion of influencer marketing Further development of the attribution infrastructure: Calibration of the attribution models and technical support of tracking in order to create a precise basis for decision-making for budget allocation Leadership and team development: Disciplinary management of a diverse team as well as professional management of team leads Optimization of the sales funnel: conception and implementation of sales psychology approaches such as video sales letters or quiz funnels in order to optimally address the target group Structuring the creative processes: Establishing a systematic process for image and video material as well as advertising texts in order to increase the impact and quality of the creatives Interface management: Close cooperation within the organization, especially with retention and CRM, in order to synchronize new customer acquisition with the long-term success of the company

Requirements

What you ideally bring with you Proven experience in the profitable scaling of new customer channels, especially Meta and Google, with at least five-digit monthly budgets Deep understanding of tracking architecture and attribution logic including server-side tracking Hands-on experience in the conception and testing of direct response formats such as quiz funnels, video sales letters and advertorials, ideally for a target group of 45+ Leadership experience in cross-functional teams with at least 10 people Clear D2C background, ideally from health, nutrition or a related consumer goods segment. Experience exclusively from travel, fashion or B2B does not fit the context of our partner Fluent knowledge of German and English Strong hands-on mentality: You solve decision backlogs and actively drive processes forward High reliability in internal communication and as a present contact person who develops the team

Benefits

This is what our partner offers you Full mobile office and flexibility: Work throughout Germany with maximum confidence 30 vacation days plus 2 charity days on top corporate

Benefits

, fitness allowance and mental health

Benefits

Health platform (Nilo Health) Mobility grant, animal sponsorship, team events and product packages And most importantly: always an open ear for you Are you convinced? Our partner is looking for people, not computers. If not everything applies to you 100 percent, but your skills and values ​​fit, we still look forward to receiving your application.

As MetaFlow's HR partner, we discreetly accompany you through the entire process and establish contact with our partner. Does that sound like you? Then contact us directly.

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