job_about_role
Position : Digital Marketing Manager Salary : $1,800 - $2,500 AUD a monthWorking Hours & Conditions :Â Australian HoursHolidays :Â Public holidays in AURole OverviewWe are looking for a proactive and organised Digital Marketing & Administrative Managerto take ownership of the companyâs digital marketing activities while also providing general administrative support across the business.This role is ideal for someone who enjoys a combination of creative marketing, lead generation, customer engagement, and operational administration. The successful candidate will play a key role in helping the business grow its online presence while ensuring administrative processes remain efficient and organised.
Key Responsibilities
Digital Marketing Management (Primary Focus)Manage and grow the companyâs social media presence across relevant platformsDevelop and maintain a consistent content calendar and posting schedulePlan, create, and optimise both organic and paid social media campaignsMonitor campaign performance and provide recommendations for improvementEnsure all advertising activities remain transparent and accessible to business ownersLead Generation & CRM ManagementManage and maintain CRM records and customer databasesSupport lead generation campaigns across social media and digital channelsTrack enquiries, leads, and customer interactions through the sales pipelineAssist with follow-up activities and lead nurturing processes via email CRMGenerate reports on lead activity and marketing performanceWebsite ManagementUpdate website content, images, project portfolios, and service informationEnsure website information remains accurate and currentSupport SEO and website optimisation initiatives where requiredCoordinate website improvements with external providers if necessaryGraphic Design & AdvertisingCreate graphics, promotional materials, and digital marketing assetsDesign and manage social media advertisements and campaign creativesMaintain brand consistency across all marketing channelsAssist with promotional campaigns, brochures, and sales materialsAdministrative SupportPerform general administrative tasks to support day-to-day business operationsData entry and maintenance of company records and databasesAssist with document preparation, filing, and organisationSupport scheduling, customer communications, and operational administrationHelp maintain accurate and organised business systemsTools & SystemsFacebook & InstagramMeta Ads ManagerCRM systems (TBC)Website CMS platformsCanva or similar design toolsMicrosoft Office / Google Workspace Proven experience in digital marketing and social media managementExperience running both organic and paid social media campaignsStrong understanding of CRM systems and lead managementWebsite Updates / CMS SkillsGraphic design skills using Canva or similar toolsExcellent organisational and administrative abilitiesStrong communication and attention to detailDesirableExperience working in construction, home improvement, trades, or related industriesExperience creating marketing reports and campaign analysisFamiliarity with automation and workflow toolsAdditional InformationThis is a hybrid role combining digital marketing and business administrationStrong emphasis on transparency, ownership, and accountability across marketing activitiesOpportunity to make a significant impact on lead generation and business growthIdeal for a versatile all-rounder who enjoys both creative marketing and operational support tasksIdeal CandidateYou are a self-starter who can confidently manage digital marketing initiatives while also stepping in to support the broader needs of the business. You are equally comfortable creating ad campaigns, updating a CRM, designing marketing assets, and handling administrative tasks that keep the business running smoothly. This is a beta feature to avoid spam applicants.
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